Search results

In the gift industry, there are many large enterprises with strong brand image, customer loyalty, marketing, or service, and they are also rich in retail channels and resources. In this situation, how can brand‐new or small companies thrive in a competitive market? The purpose of this paper is to present a case study from the experiences in Taiwan.

The paper uses intensive interviews with company managers; considers the opinions of experts; and collects useful historical data for analysis.

The paper summarizes eight key success factors for Franz: products and places; unique technology and process; unique business model; cost control capability; high growth in the gift market and popularity of orientalism; access to clients; small organizations; and human resources.

An intensive interview is a kind of oral questionnaire. The interviewee responds to the questions in his/her own way to provide significant answers but this may be considered too subjective.

In order to launch a global brand in the shortest time possible through open innovation strategy, some basic prerequisites need to be met. This must be achieved by creating an open company culture fostering the sharing of ideas and promoting innovative and creative skills, along with flexible management strategies leading to a flat organization structure. Only with the existence of such prerequisites an open innovation system can be integrated properly.

Franz is a classic example of Taiwan's brand‐new companies, which accumulate original equipment manufacturer, original design manufacturer, and own branding and manufacturing experience to succeed in their chosen market.

The purpose of this paper is to analyze the development of body fitness equipment in Taiwan from the viewpoint of innovation and the factor of success for innovation.

The research methods include a literature study and a case study. In addition, the innovation activity of an enterprise is based on the viewpoint of procedure (input‐process‐output). The innovation activity of an enterprise is separated into three phases: innovation motivation, innovation process, and innovation performance.

The enterprise's competitive advantage and efficiency can clearly be seen, and the reason for the enterprise's success can easily be identified through a structural analysis of the innovation process. The research results indicate four factors for the success of Johnson: mastering technology, good management, employment of diversified talents, and clear brand positioning.

The innovation research model provides a comprehensive summary of the innovation process, stressing innovation activity. The study of the factors of success does not establish quantified or non‐quantified innovation indicators.

The factor of success of innovation is not exactly the same for every company. Sorting and analyzing the individual cases can serve as a basis of reference and act as a guidepost for other companies in similar industries during their business development.

The analysis model of innovation activity can clearly explore the development process of the innovation success of an enterprise. Simultaneously, this research can serve as a role model for other companies when they innovate.

The purpose of this paper is to provide the historical background of genealogical records and analyze the value of Chinese genealogical research through the study of names and genealogical resources.

The paper examines the historical evolution and value of Chinese genealogical records, with the focus on researching the Islamic Chinese names used by the people living in Guilin. The highlight of this paper includes the analysis and evolution of the Islamic Chinese names commonly adopted by the local people in Guilin. It concludes with the recommendations on emphasizing and making the best use of genealogical records to enhance the research value of Chinese overseas studies.

The paper covers the history of Islam and describes how the religion was introduced into China, as well as Muslims' ethnicity and identity. It also places focus on the importance of building a research collection in Asian history and Chinese genealogy.

This research study has a strong subject focus on Chinese genealogy, Asian history, and Islamic Chinese surnames. It is a narrow field that few researchers have delved into.

The results of this study will assist students, researchers, and the general public in tracing the origin of their surnames and developing their interest in the social and historical value of Chinese local history and genealogies.

The study of Chinese surnames is, by itself, a particular field for researching the social and political implications of contemporary Chinese society during the time the family members lived.

Very little research has been done in the area of Chinese local history and genealogy. The paper would be of value to researchers such as historians, sociologists, ethnologists and archaeologists, as well as students and anyone interested in researching a surname origin, its history and evolution.

The Communist revolution in China has led to the appearance in this country of increasing numbers of Chinese books in Russian translation. The Chinese names in Cyrillic transcription have presented many librarians and students with a new problem, that of identifying the Cyrillic form of a name with the customary Wade‐Giles transcription. The average cataloguer, the first to meet the problem, has two obvious lines of action, and neither is satisfactory. He can save up the names until he has a chance to consult an expert in Chinese. Apart altogether from the delay, the expert, confronted with a few isolated names, might simply reply that he could do nothing without the Chinese characters, and it is only rarely that Soviet books supply them. Alternatively, he can transliterate the Cyrillic letters according to the system in use in his library and leave the matter there for fear of making bad worse. As long as the writers are not well known, he may feel only faintly uneasy; but the appearance of Chzhou Ėn‐lai (or Čžou En‐laj) upsets his equanimity. Obviously this must be entered under Chou; and we must have Mao Tse‐tung and not Mao Tsze‐dun, Ch'en Po‐ta and not Chėn' Bo‐da. But what happens when we have another . . . We can hardly write Ch'en unless we know how to represent the remaining elements in the name; yet we are loth to write Ch'en in one name and Chėn' in another.

The purposes are as follows. First, this paper aims to explore the reliability and validity of the Chinese Entrepreneur Aptitude Scale (CEAS) and to establish a normative score among surveyed students. Second, this paper seeks to compare the scaling scores differences between the genders, departments, and classes in the sample. Finally, this paper aims to compare the student sample's CEAS results with models of Taiwanese entrepreneurial youth.

Completed questionnaires from 1,053 students from the Transworld Institute of Technology in Taiwan and the CEAS, constructed by Chen and Wu, formed the basis of the empirical analysis.

This paper tests the performance of the CEAS for Taiwanese students at a technological institute that puts entrepreneurial education into practice. The results match those of Chen and Wu, which used qualitative methods to conduct a content analysis of the biographies of models of entrepreneurial youth in Taiwan. Both groups rank high in autonomy and self‐discipline, indicating that entrepreneurial models and potential entrepreneurs have a high sense of mission and responsibility to society. And, this paper finds significant differences between the two groups; the entrepreneurial models rate higher overall on CEAS constructs than the institute students. In particular, the sample students score low on social networking, indicating that the undergraduates lack social and networking experience.

The main contribution of this paper has been to test the applicability of the CEAS in Taiwanese Institute of Technology students, including comparisons between genders, grades, and colleges. The results offer insights for institutes and universities seeking to improve their entrepreneurial education offerings. Moreover, the results offer lessons for fostering entrepreneurial abilities and behavioral traits in undergraduates.

Studies have shown that customer orientation has a substantial impact on a business's success. This study examines the effects of positive personality on salespeople's proactive customer orientation (PCO) and responsive customer orientation (RCO) by incorporating the effects of job enthusiasm and transformational leadership.

A questionnaire survey is conducted. A total of 511 questionnaires are received from Taiwan's life insurance salespeople. Partial least squares (PLS) regression is used to test the hypotheses.

The results show that positive personality influences PCO and RCO both directly and indirectly through job enthusiasm. The effect of transformational leadership is also found to be significant. Financial service companies should be concerned about the important role of positive personality and transformational leadership in promoting job enthusiasm, PCO and RCO among salespeople.

Previous studies mostly focused on the direct relationship between customer orientation and organizational outcomes, neglecting the role of individual personality. This gap leaves us wondering how a positive personality influences a salesperson's proactive and responsive customer orientation. To the authors' knowledge, this is the first study to examine the mechanisms of a positive personality, job enthusiasm, and transformational leadership on salespeople's PCO and RCO.